Adidas - Sneak preview

Set to launch on March 16th...



Created and produced by advertising agency Sid Lee, the campaign named “all adidas” is showcasing Adidas presence across different sports, cultures and lifestyles, featuring celebrities such as NBA star Derrick Rose, football stars David Beckham and Lionel Messi, and even pop icon Katy Perry.

“In the past ten years we have successfully extended the adidas brand into three powerful sub-brands... Now we are proud to be able to show the breadth and depth of the adidas brand in one global campaign, explains Erich Stamminger, member of the Executive Board responsible for Global Brands. "all adidas” is the biggest campaign we have ever executed. Its creative concept brings together the diversity of the brand under one strong roof”

1 days remaining to the release!